Meriem Benhabiles is the architect of the interface between technological intelligence and the human experience. Her mission is to ensure that the power of the group’s solutions is never hindered by complexity. She transforms operational friction and business pain points into seamless journeys, where every interaction becomes a driver of productivity and genuine user satisfaction.

For Meriem, design is not a superficial layer, but a fundamental strategic discipline. She works at the root of business challenges to craft UX/UI ecosystems defined by clarity, efficiency, and purpose. As a member of the executive committee, she brings a refined aesthetic and ergonomic vision, ensuring that every Astrastellar product carries a world-class visual signature and intuitive excellence.

Leadership Pillars:

• Experiential Design Strategy : Designing complex information architectures made simple and accessible for business experts.

• Brand Identity & Visual Signature : Safeguarding the coherence, consistency, and excellence of the group’s brand image and digital products.

• Design for Scale : Supporting early-stage ventures within the ecosystem by embedding design as a core driver of conversion, adoption, and long-term loyalty.

Sharp, user-centric, and deeply empathetic, Meriem Benhabiles turns aesthetics into a lever of business performance. She gives high technology a human face—making innovation not only useful, but essential.